2018 Virgin Australia Melbourne Fashion Festival

Allure Beauty Shop is a proud sponsor of the 2018 Virgin Australia Melbourne Fashion Festival – Offsite Runway Showcase. For tickets click here.

Be inspired at our VAMFF – Australian Fashion Connect Runway Showcase featuring an exclusive range of Australian Independant and boutique fashion. Proudly brought to you by PARICI Women Connect in conjunction with Melbourne Designer Lucy Laurita.

Join the glamour of the most anticipated Melbourne Fashion Festival, whilst enjoying the elegance of Australia’s most cherished Grand Hotel – The Windsor and experience the time-honoured tradition of their signature Afternoon Tea Menu*.

You will also get to head to our Pop-Up Store pre and post Runway, for your chance to purchase your favourite pieces from the parades.

Have an indulgent day out celebrating Melbourne Fashion with an exquisite Fashion and Tea Party at the luxurious five-star Windsor Hotel.

Private Events

Allure Beauty Shop offers professional Hair and Makeup Artist services along with MOTIVES workshops/classes to keep up the latest red carpet looks! If you would like to book a private workshop or event please email We also do makeover parties and events for Hen’s Nights, Bridal/Baby Showers, Ladies Night Ins and much more….

Host a Motives Party

Shop with your friends and earn free cosmetics and discounts. Grab your friends let’s make a party of it! Host a Motives Party online or in-person. With our online interactive tool, you can host a Motives party with your friends instantly. Simply share and promote your online party with your friends on social media and/or email. Our award-winning cosmetics, along with you and your friends are the perfect combination.

Your personal Motives Beauty Advisor will share the latest tips and tricks on how to mix and match colors, how to apply them with ease and how to create new looks. Be social and have fun with your friends and see why everyone is talking about Motives cosmetics. Using our interactive tool, whether you can choose to host your Motives party online or in-person, you can sit back, relax and earn free cosmetics and discounts. It’s the ultimate personal shopping experience. We just love to spoil our hostesses. What are you waiting for?